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For owners & asset managers

What are your luxury units actually producing?

Pentice turns select Class A units into a hospitality revenue layer — priced, distributed, screened, and reported as one system. Without turning your building into a hotel.

Attach a building

13 buildings · 9 years operating ·  Class A only

The owner’s ledger

One building, this month

Live
Net hospitality revenue••••••
Occupancy, layer units•••
Yield vs. long-term lease•••••
Owner margin••••

Real figures stay off public pages — you see them in the room.

The cost of doing nothing

Your best units are a closed storefront on the best corner in town.

Finished, furnished-grade units, earning long-term-lease rates — or nothing — between lease-ups. The hospitality revenue already exists in the building; getting at it yourself means becoming a hotel operator, and you didn’t buy a hotel. Every quarter of “we’ll look at it later” is unsold nights that never come back. The corner doesn’t have to sit there.

Portfolio · Chicago

The Chicago portfolio. One operation.

Eleven Class A towers, one operating layer — rendered from real building geometry. The city we already run.

What owners say

The people who run buildings, on running them with Pentice.

Owner references are being cleared for publication — ask for them in the room.

What you get

Two layers. One ledger.

Pentice runs the digital revenue layer. Cloud9 runs the physical hospitality work. You see one agreement, one report, one result: high-yield hospitality units inside an asset that stays a Class A building.

Platform by PenticeThe digital revenue layer
  • 01Dynamic pricingRates move with demand, season, and lead time. Nights don't go quietly unsold.
  • 02OTA distributionListed where guests already look. One inventory, one calendar — never at the mercy of one channel.
  • 03Direct booking pathsSecond stays skip the middleman. Returning guests book the residence direct.
  • 04Guest screeningID, intent, and pattern checks — before a key is ever cut.
  • 05Guest communicationAnswered fast, in one voice, around the clock.
  • 06Availability logicUnits enter and exit hospitality use on your terms — around lease-up, renewals, and move-ins.
  • 07ReportingA ledger you can read. Performance, not vibes.
  • 08Automation & coordinationWork orders flow to operations without a phone call.
Operations by Cloud9The physical hospitality work
  • 01Guest operationsArrivals, departures, and everything a guest touches in between.
  • 02Local supportA human near the building, not a call center near a beach.
  • 03TurnoversCheckout to guest-ready, on a schedule — not a scramble.
  • 04Cleaning coordinationHotel standard, residence pace, verified every time.
  • 05Field logisticsSupplies, linens, keys, and fixes — moved before they're missed.
  • 06Unit readinessInspected and returned to the calendar. The door opens on done.

Designed for Class A multifamily assets. Built from 9 years of operating the exact work the platform now automates.

Attach a building

How it works

Attached in four moves.

  1. 01

    Walk the building.

    We qualify it first — Class A, the right market, units that fit the layer. If it isn't a fit, we say so and waste nobody's quarter.

  2. 02

    Sign one agreement.

    Platform and operations under a single agreement. One counterparty, one set of terms, read once.

  3. 03

    We onboard the units.

    Listings built, pricing logic set, screening and comms wired, operations staffed. You approve; we assemble.

  4. 04

    Read the ledger.

    The layer goes live and reports like an asset should. Units enter and exit hospitality use on your terms.

No phase-two surprises. The agreement you sign is the system you get.

The name

The Toolbox and the Overhang

pentice · noun

A sloped overhang attached to the side of a building, c. thirteenth century. Built so the space beneath it could be put to use.

Root of the word “penthouse”

Let’s talk about words, because words have weight, and if you don’t understand the weight of the thing you’re building, it’s going to collapse on you.

Eight hundred years ago, some mason slapped a slanted wooden roof onto the side of a stone wall so the people underneath could stay dry and get some actual work done. They called it a pentice. No marketing committee cooked that up in a boardroom. It was just a thing that did a job. Over the centuries, people who like to dress up language mangled the word, put a top hat on it, and called it a “penthouse.” Suddenly, it wasn’t about doing the work; it was about velvet ropes and overpriced champagne.

But strip away the velvet, and what are you left with? The bones. The infrastructure.

That’s what we built. For nine years, we called ourselves Cloud9. It sounded nice and airy, like a dream you forget five minutes after waking up. But real estate isn’t a dream. It’s concrete, it’s glass, and it’s a ledger that demands to be in the black. So we got rid of the fluff. We went back to the bones. We went back to Pentice.

If you own a Class A multifamily building, you’ve got empty, underperforming luxury units sitting there like blank pages in a typewriter. They look pretty, but they aren’t doing a damn thing for you. Pentice is the machine that writes the story. It’s an AI that attaches to your building — just like that wooden overhang — and suddenly, the space beneath it starts producing. It handles the OTA listings without breaking a sweat. It adjusts the pricing. It screens the guests, talks to them, schedules the cleaners. It does the heavy lifting while you sleep.

There is no magic fairy dust here. We are not selling you a lifestyle. Pentice is just a damn good tool in the toolbox, doing exactly what it was built to do. Attach it to your building, get out of the way, and let it work.

Pentice — formerly Cloud9

Is your building a fit?

We’d rather say no than waste your quarter.

This is a fit

  • Class A multifamily, the right market
  • A handful of luxury units that suit the layer
  • Owners who want yield without operating a hotel
  • Buildings where the layer can stay invisible to residents

This isn’t — yet

  • Class B/C or the wrong submarket
  • Whole-building conversions to short-term
  • Anywhere local rules close the door before we open it
  • Owners who want a logo on the building

The walk-through decides it — and if the answer is no, we say no.

The numbers

The numbers live in the room.

13buildings · 9years of operations · zero numbers on this page — on purpose

You won’t find revenue figures or owner margins on this page. Every number printed in public becomes an anchor at somebody’s deal table — eventually yours. So the economics stay where they belong: in a room, building by building, in a ledger you can question line by line. Ask for it.

What you’re not risking

Units exit hospitality use on your terms. If the building isn’t a fit, we say no. The building stays Class A — or the layer comes off.

Request the ledger

What owners ask

Asked before the walk-through.

How many units do you take?
A handful per building, chosen with you. Few enough that the building reads residential, because it is. The number is set in the walk-through, not in a template.
What about local rules and the building's own policies?
Mapped before anything is signed. The availability logic encodes them; the layer runs inside your rules, not around them. If the rules close the door, we say so and stop there.
What do residents notice?
Screened guests, scheduled turnovers, a team that knows the building. The layer is designed to be invisible — that's a hiring principle, not a hope.
Can we exit?
Units enter and exit hospitality use on your terms. That's a feature of the platform, not a clause you negotiate for. The exit terms sit in the one agreement you sign, in plain language.

The overhang, attached

Attach it. Get out of the way. Let it work.

Attach a building

Starts with a walk-through. No obligation either side.